The past decade has brought with it an immense amount of changes within the commercial landscape. With the vast uptake of technological advancements as well as major overhauls due to the recent Covid-19 pandemic, consumer behaviour, mindsets and expectations have seen major shifts. One of these major shifts is that today’s consumers tend to seek…
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Direct marketing has been the central focus of most companies for a while, and involves heavily packaged, one-way communication with the aim of providing customers with as much information about the brands’ offerings as possible in hopes that they’ll take the bait. However, with the globalisation and digitalisation of commerce over the past decade, customer…
Breaking news: copywriters are the new sales representatives! As more and more brands take their businesses online, the responsibility of selling a company’s products by engaging and educating companies’ target markets falls to copywriters. Consequently, the strategies digital marketing agencies put in place for their clients rely largely on their copywriters’ ability to create clear,…
In the digital era, Facebook has decidedly become a household name. Although dozens of newer platforms have popped up over the years, this tried-and-true platform remains as one of the most reliable ways for businesses both big and small to reach and convert their target audiences as well as establish and consolidate their social media…
With the recent surge of commercial content on the internet due to the pandemic, one of the biggest names on digital marketers’ lips right now is interactive video technology. There’s a compelling case for the efficacy of interactive videos for digital marketing. In addition to possessing a sense of novelty, it garners higher engagement levels…
The internet is home to over 4.5 billion users and counting. Many are passive users, but an increasing number of them are actively contributing to the internet’s wealth of content in diverse ways. Some upload clips of themselves killing it at their favourite video games or trying out the recently viral McDonald’s filter. Some create…
Relationship management is a hugely important cornerstone of any successful digital marketing agency. No matter how ingenious your digital marketing solutions are, how advanced your technological prowess is, or how many tips, tricks, and strategies you have up your sleeve, none of it accomplishes anything if you can’t create and cultivate meaningful connections with potential…
TikTok’s conception If you are or know anyone under the age of 30, you’ll definitely have heard of TikTok. Despite its relatively recent beginnings in 2016, TikTok has rapidly developed into one of the biggest names in social media, alongside older platforms such as Facebook (2004), Twitter (2006), and Instagram (2010). It’s a go-to platform…
When you think of a popular brand, what’s the first image that comes up in your head? No matter what strategies digital marketing agencies use to promote a company, the first emotional touchpoints consumers have with brands are their logos. Logos function as visual tools to condition viewers on a brand’s identity. Without logos and…
These days, the internet has grown into a highly oversaturated marketplace. Recent studies show that consumers have grown tired of the constant bombardment of ads across social media platforms. On YouTube, 65% of desktop users tend to skip video ads, and 84% do the same on mobile devices. As digital marketers, it can be incredibly…
