Our team

Since 2015, we've helped nonprofit organizations design and implement digital social advocacy and communications campaigns to better the world and our communities. Now we're sought after by some of the region's most recognizable brands for our expertise.
Who are we anyway?

Meet the team who built the dream.



Chief Executive Officer and Lead Strategist

As the founder and CEO of Social Grooves, Chris is a multi-disciplinarian who has a hand in the latest trends as well as sits on advisory boards of various organisations leading technological change in Malaysia. With the rise of the Metaverse, Chris aims to take digital marketing solutions into the Meta to provide clients with forward-thinking solutions that help to bridge the gap between the brand and their communities in meaningful ways.


Managing Director and Chief Financial Officer

A born entrepreneur who constantly pushes the envelope for success and innovation, Keat first established his name in the financial industry with Hong Leong Assurance, breaking several records along the way before moving on to start other businesses ranging from financial services to F&B. It is during this time that him and Chris’s path intersected, and through a strategic business decision, formed a business partnership that would help grow Social Grooves into one of the best boutique agencies in Malaysia.