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Already the best selling Bakkwa franchise in Malaysia, Wing Heong were looking to further cement their place at the top by targeting to achieve sales outside of Chinese New Year period proximity. Therefore SocialGrooves.com came in and proposed a strategic social media campaign that expands throughout the year and includes video production.
More than 1.7M delivered impressions on FB and IG
More than 150k views on YouTube
More than 51k total engagements