Posts Tagged:social media marketing

Conversational Marketing: What Is It & Why Will It Be The Next Big Thing?

Direct marketing has been the central focus of most companies for a while, and involves heavily packaged, one-way communication with the aim of providing customers with as much information about the brands’ offerings as possible in hopes that they’ll take the bait.  However, with the globalisation and digitalisation of commerce over the past decade, customer…

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The Five Tenets of Good Copywriting

Breaking news: copywriters are the new sales representatives!  As more and more brands take their businesses online, the responsibility of selling a company’s products by engaging and educating companies’ target markets falls to copywriters. Consequently, the strategies digital marketing agencies put in place for their clients rely largely on their copywriters’ ability to create clear,…

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How To Craft a Killer Facebook Post

In the digital era, Facebook has decidedly become a household name. Although dozens of newer platforms have popped up over the years, this tried-and-true platform remains as one of the most reliable ways for businesses both big and small to reach and convert their target audiences as well as establish and consolidate their social media…

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The Best Interactive Video Platforms to Try Right Now

With the  recent surge of commercial content on the internet due to the pandemic, one of the biggest names on digital marketers’ lips right now is interactive video technology.  There’s a compelling case for the efficacy of interactive videos for digital marketing. In addition to possessing a sense of novelty, it garners  higher engagement levels…

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Why Is User Generated Content So Important?

The internet is home to over 4.5 billion users and counting. Many are passive users, but an increasing number of them are actively contributing to the internet’s wealth of content in diverse ways. Some upload clips of themselves killing it at their favourite video games or trying out the recently viral McDonald’s filter. Some create…

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How To Build Strong Client-Agency Relationships

Relationship management is a hugely important cornerstone of any successful digital marketing agency. No matter how ingenious your digital marketing solutions are, how advanced your technological prowess is, or how many tips, tricks, and strategies you have up your sleeve, none of it accomplishes anything if you can’t create and cultivate meaningful connections with potential…

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The Rise of TikTok: A History Lesson on Social Media’s Latest Rising Star

TikTok’s conception If you are or know anyone under the age of 30, you’ll definitely have heard of TikTok.  Despite its relatively recent beginnings in 2016, TikTok has rapidly developed into one of the biggest names in social media, alongside older platforms such as Facebook (2004), Twitter (2006), and Instagram (2010).  It’s a go-to platform…

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Lenovo Legion Asia Pacific Signs with Social Grooves for Another Two Years

Social Grooves Solutions Sdn Bhd (SocialGrooves.com) extends its services with Lenovo Legion Asia Pacific for the next two years. In light of their successful partnership with Lenovo Legion Malaysia, SocialGrooves.com has additionally secured the Lenovo Legion Singapore account, further establishing their ability to effectively enhance the brand’s identity with innovative strategies, engagement-driven social content, and…

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ILEA Advisory Council of 2021

ILEA Advisory Council of 2021

We’re back with another exciting update from all of us at Social Grooves! The CEO of our parent company Digitally.asia Group Christopher Tock, has been once again appointed as a judging member of the ILEA Advisory Council of 2021. Christopher has been a member of the council every year since 2017. The ILEA Awards are…

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finalist

We’re finalists for the MARKies Awards 2021!

  Here at SocialGrooves.com we’re feeling pretty pleased with ourselves. Our entire team was elated when we got the news that our campaign with Wing Heong—one of the largest pioneers of Chinese dried meat (bakkwa) in Malaysia, was shortlisted as a finalist at A+M Magazines, The MARKies Awards. The category we are shortlisted for is…

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