Posts Tagged:interactive content

Conversational Marketing: What Is It & Why Will It Be The Next Big Thing?

Direct marketing has been the central focus of most companies for a while, and involves heavily packaged, one-way communication with the aim of providing customers with as much information about the brands’ offerings as possible in hopes that they’ll take the bait.  However, with the globalisation and digitalisation of commerce over the past decade, customer…

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Trends To Watch Out For In 2022

An ancient Greek philosopher named Heraclitus once said: “change is the only constant.” His statement definitely holds true, and never more so than now.  In the past two years, constant upheaval has been a running theme with the overhaul of the economy due to the Covid-19 pandemic, with many businesses struggling to adapt in order…

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The Best Interactive Video Platforms to Try Right Now

With the  recent surge of commercial content on the internet due to the pandemic, one of the biggest names on digital marketers’ lips right now is interactive video technology.  There’s a compelling case for the efficacy of interactive videos for digital marketing. In addition to possessing a sense of novelty, it garners  higher engagement levels…

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