Redefining the future of Digital Marketing with eSports

Redefining the future of Digital Marketing with eSports

We are proud to announce our partnership with the Philippines’ leading eSports focused talent agency, Tier One Entertainment Inc. to provide opportunities for all brands to experience eSports focused digital marketing solutions to increase their awareness and sales to an exponentially growing market of gamers!

eSports is one of the biggest phenomena of recent times and it can attract tremendous crowds online and offline all over the world. The market is expanding at a remarkable pace, revenue has risen from 747.5 million USD in 2015 to a whopping 1 billion USD in 2018. As more people become aware of eSports, popularity is set to grow. eSports is already an established part of life for the younger generation, it’s a great opportunity for brands to hop into digital marketing with eSports.

Just like Gary Vaynerchuk, celebrity entrepreneur & investor said, “eSports is a beast. It’s a monster. It hasn’t even started. I think eSports is about to become one of the biggest industries in our society over the next 30 years”, we agree that eSports is the next big thing and we want to help brands understand that the eSports market is not niche, it is where our target consumer is. We want to connect brands to fully integrate marketing strategy across events, social media, promotions, advertising, public relations and mainstream media.

Under the partnership, we will represent Tier One Entertainment’s group of shoutcasters, streamers, pro-gamers, cosplayers and YouTubers in Southeast Asia and apply proven strategies that Tier One has achieved in the Philippines here in Malaysia. 

Left to right: Jaba Orellana (International Sales Director of Tier 1 Entertainment), Christopher Tock (CEO of, Kendrick Ng (COO of

Christopher Tock, CEO of Social Grooves shared that the partnership “is an eye-opener, I can see a totally new dimension of effective digital marketing solutions for brands who are probably tired of the old methods and I’m eager to apply this to the market.”

“It’s an honour to have Tier One on board with us. I believe this partnership will flourish as we all have the same objective in mind, to widen marketing strategies in Malaysia and Southeast Asia through eSports,” Kendrick Ng, COO of Social Grooves added. 

“Thank you, Social Grooves, for trusting Tier One. In the digital era of advertising, those who don’t take gaming seriously will be left behind,” says Tryke Gutierrez, CEO of Tier One Entertainment.

Signing Ceremony
(Left-Right) Cheong Yee Mun, Partnership Liaison of, Jaba Orellana, International Sales Director of Tier 1 Entertainment. Christopher Tock, Chief Executive Officer and Kendrick Ng Tiong Heng, Director of Operations of

The signing ceremony was held in Found8 KL Sentral and witnessed by Cheong Yee Mun, Partnership Liaison of Social Grooves.

We, at, are excited to offer what we have in store for our clients, to learn more, don’t hesitate to contact us!