Wins Bronze for the 2019 Marketing Excellence Award in Mobile Marketing! Wins Bronze for the 2019 Marketing Excellence Award in Mobile Marketing! (Social Groove Solutions Sdn Bhd) took home the bronze award for the 2019 Marketing Excellence Award in Mobile Marketing for our work on Tmall’s “Double 11 – Biggest One Day Sale” campaign with Alibaba group.

The Double 11 campaign was a re-brand of Singles Day in China into a Global Shopping Festival, which was tasked to execute within just 3 weeks.

It was a huge success thanks to our fantastic team who managed help the campaign to achieve a Gross Merchandise Value (GMV) of USD 30.8 billion and 11.5 million social media reaches in the largest single collection of a one-day sale in history. 

Groovers team photo

We took on many challenges to achieve these dazzling results, including international coordination with agencies from Taiwan and Hong Kong and developing a voice-based game called Global Treasure Rush using node.js and Google Assistant integration. 

Speaking on our momentous victory, CEO Christopher Tock remarked,

“It’s been a long-time myth, that a lot of us boutique agencies would never be able to compete with larger global agencies. But we felt that times have changed, so we decided to give it a shot.

We gave the entry our all, and we worked hard on our presentation. Thankfully, we’ve been rewarded. We hope that our recognition can give hope to other boutique agencies, and we’ve have given confidence to clients that we can take care of their digital marketing needs, and grow them into a really socially engaging brand that is loved by their customers and communities.”

This is the first time our agency took home an industry-led award that was organised and judged by our peers, who are industry leaders themselves.

Social Grooves COO Kendrick Ng at the award night

Kendrick Ng, our COO praised the performance of our #TeamSocialG:

“Along the way, I have been blessed to meet and work with the many talented staff who made up the team of Tmall’s Alibaba Double 11 campaign.

Today, I thank all of them for their contributions and hard work which have led us to win this award, which, I have been told, is believed to be a mark of excellence. Well done, #teamsocialG!”

Here at, our sights are set even higher after receiving this award, and we’re ever more committed to producing stellar results for our clients. Contact us to learn how we can take your business to unimaginable places!