Habib Jewels – Rantaian Kasih
Habib Jewels engaged SocialGrooves in 2017 for a campaign in recognizing the significance of Aidilfitri, in efforts to:
1. Improve a greater reach to young Malaysians
2. To enforce the presence of Habib Jewels brand
3. To be the leader among industry players on all digital platforms
#RantaianKasih faced two challenges for this campaign:
1. Having only one television commercial, #RantaianKasih is in dire need for social media presence
2. Looking for influencers to share about their family traditions – passing down heirlooms or gifts of love to the elderly
<strong>Strategy & Execution</strong>
We worked together with several established digital media portals, as well as some blogs to showcase product information and:
1. Placed banners and stories on social media and websites
2. Developed a custom-built microsite
3. Encourage participation from readers in return of discount vouchers valid at any Habib Jewel store
<strong>Views/Reach:</strong> 15 million Reach across 4 social media platforms, social media influencers, and its microsite.
Habib Jewels also gained an additional 6,000 new likes on Facebook and 1,000+ followers on Instagram.