Christopher is the Founder and CEO of SocialGrooves.com, a boutique digital agency specializing in digital branding, trendsetting campaigns, influencer marketing and crisis management. He is also the advisor to ADAPT Ventures, a proptech-focused venture builder focused on developing smart cities in Asia.
Christopher is a proud graduate of Imperial College London in Joint Mathematics & Computer Science, and has been featured in multiple established media publications, namely Bernama, Sin Chew, China Press, NST, The Star, BFM, Focus Malaysia, MalaysiaKini and The Malaysian Insider. His experience in taking brands global as well as creating unique value proposition via innovation and tech has earned him a number of awards & accolades.
He co-founded Global Shapers Community KL hub under the World Economic Forum and Young Corporate Malaysians. Additionally, Christopher is a member of the Malaysian Infocomm Foundation and also serves as an Advisory Council Member of the Iclif Leadership Energy Awards.
He was signed in 2014 as the official digital manager for the longest serving World No.1 International Badminton player, Dato’ Lee Chong Wei (over 4mil followers), and consults many other top personalities – such as world renown DJ Leng Yein (3mil followers). He now advises several boards in digital branding as the Head of Digital PR at Social Media Chambers Malaysia and speaks at digital conventions worldwide.
Chris’s Special Skills
