Domino’s Pizza – #BulanBonus CorpoRAID

Many Malaysians feel the pinch financially during income tax season – but where many saw only pain, we saw an opportunity for Domino’s Malaysia to do something positive for the rakyat, and thus, Bulan Bonus was born: 1. To give back to the people who needed it most 2. To celebrate the unsung heroes of…

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Habib Jewels – Rantaian Kasih

Habib Jewels engaged SocialGrooves in 2017 for a campaign in recognizing the significance of Aidilfitri, in efforts to: 1. Improve a greater reach to young Malaysians 2. To enforce the presence of Habib Jewels brand 3. To be the leader among industry players on all digital platforms Challenges #RantaianKasih faced two challenges for this campaign:…

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Alibaba – Double 11, Biggest One Day Sale

Award: Excellence in Mobile Marketing category – Bronze, at the Malaysian Marketing Excellence Award 2019 Tmall’s Double 11 is a re-brand of Singles Day in China into a Global Shopping Festival, for their 10th anniversary, SocialGrooves was tasked to: 1. Manage Taobao’s platform in several areas outside of China 2. Revise and develop node.js game…

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Domino's dTopSecret

Domino’s Pizza – #dTopSecret

Award: Nominated for Top 5 Best Digital Communication Strategy, Marketing-Interactive APAC PR Awards 2016 (Awarded by Marketing-Interactive) #dTopSecret is a digital campaign executed by SocialGrooves in partnership with both PR & Marketing departments of Dominos Pizza Malaysia, with intentions to: Expose consumers to the newly redesigned, user-friendly Dominos website (PR) 2. Drive usage of the…

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