Many Malaysians feel the pinch financially during income tax season – but where many saw only pain, we saw an opportunity for Domino’s Malaysia to do something positive for the rakyat, and thus, Bulan Bonus was born: 1. To give back to the people who needed it most 2. To celebrate the unsung heroes of…
Habib Jewels engaged SocialGrooves in 2017 for a campaign in recognizing the significance of Aidilfitri, in efforts to: 1. Improve a greater reach to young Malaysians 2. To enforce the presence of Habib Jewels brand 3. To be the leader among industry players on all digital platforms Challenges #RantaianKasih faced two challenges for this campaign:…
#SizeTheBloc, was a simple yet elegant funnel, designed to promote “The Bloc Party” – an event that was to be held at APW Bangsar. The intentions were to: Generate public awareness & interest in a one-off, standalone event. Collect valuable data from attendees. #SizeTheBloc was announced as a companion personality quiz & contest to The…
#SomebodyLikeMe was the Malaysian localization of Durex’s global CSR campaign ‘Someone Like Me’. The purpose was to: 1. Promote safe sex and condom use to the public through the use of social media campaigns and influencer engagement. 2. Target potential Durex users while at the same time, in a way that is not focused on…
Award: Excellence in Mobile Marketing category – Bronze, at the Malaysian Marketing Excellence Award 2019 Tmall’s Double 11 is a re-brand of Singles Day in China into a Global Shopping Festival, for their 10th anniversary, SocialGrooves was tasked to: 1. Manage Taobao’s platform in several areas outside of China 2. Revise and develop node.js game…
Oojibo is a Singaporean FinTech startup that aims to increase financial inclusivity for the underserved market through digital means. Oojibo partnered with SocialGrooves.com to: 1. Develop a comprehensive digital plan to secure Pre-Series A Funding (Creative Strategy) 2. Boost visibility and engagement online of their company activities, leadership of the founders, team dynamics, and the…
Malaysia Social Media Week (MSMW) is an annual event focused on utilizing & sharing the best practices in social media, featuring experts from all around the world: 1. Showcases & workshops on getting the best out of social media 2. Awards to recognize influencers & brands for high performance on social media 3. First to…
Award: Nominated for Top 5 Best Digital Communication Strategy, Marketing-Interactive APAC PR Awards 2016 (Awarded by Marketing-Interactive) #dTopSecret is a digital campaign executed by SocialGrooves in partnership with both PR & Marketing departments of Dominos Pizza Malaysia, with intentions to: Expose consumers to the newly redesigned, user-friendly Dominos website (PR) 2. Drive usage of the…
Maybank GO Ahead Challenge is an international CEO challenge, welcoming students from all over the globe to compete in a series of challenges. The aim of the challenge is designed to : 1. Challenge their intellect and enhance creativity. 2. Test their endurance. Winners of the Maybank GO Ahead Challenge will be offered a spot…
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