Domino’s Pizza – #BulanBonus CorpoRAID

Many Malaysians feel the pinch financially during income tax season – but where many saw only pain, we saw an opportunity for Domino’s Malaysia to do something positive for the rakyat, and thus, Bulan Bonus was born: 1. To give back to the people who needed it most 2. To celebrate the unsung heroes of…

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Habib Jewels – Rantaian Kasih

Habib Jewels engaged SocialGrooves in 2017 for a campaign in recognizing the significance of Aidilfitri, in efforts to: 1. Improve a greater reach to young Malaysians 2. To enforce the presence of Habib Jewels brand 3. To be the leader among industry players on all digital platforms Challenges #RantaianKasih faced two challenges for this campaign:…

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Bon Estates’ The Bloc Party – Find Your Dream House

#SizeTheBloc, was a simple yet elegant funnel, designed to promote “The Bloc Party” – an event that was to be held at APW Bangsar. The intentions were to: Generate public awareness & interest in a one-off, standalone event. Collect valuable data from attendees. #SizeTheBloc was announced as a companion personality quiz & contest to The…

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Durex – #SomebodyLikeMe

#SomebodyLikeMe was the Malaysian localization of Durex’s global CSR campaign ‘Someone Like Me’. The purpose was to: 1. Promote safe sex and condom use to the public through the use of social media campaigns and influencer engagement. 2. Target potential Durex users while at the same time, in a way that is not focused on…

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Alibaba – Double 11, Biggest One Day Sale

Award: Excellence in Mobile Marketing category – Bronze, at the Malaysian Marketing Excellence Award 2019 Tmall’s Double 11 is a re-brand of Singles Day in China into a Global Shopping Festival, for their 10th anniversary, SocialGrooves was tasked to: 1. Manage Taobao’s platform in several areas outside of China 2. Revise and develop node.js game…

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OOjiBO - Fintech Startup Branding (Pre-Series A Funding)

OOjiBO – Fintech Startup Branding (Pre-Series A Funding)

Oojibo is a Singaporean FinTech startup that aims to increase financial inclusivity for the underserved market through digital means. Oojibo partnered with to: 1. Develop a comprehensive digital plan to secure Pre-Series A Funding (Creative Strategy) 2. Boost visibility and engagement online of their company activities, leadership of the founders, team dynamics, and the…

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Malaysia Social Media Week (MSMW)

Malaysia Social Media Week (MSMW) is an annual event focused on utilizing & sharing the best practices in social media, featuring experts from all around the world: 1. Showcases & workshops on getting the best out of social media 2. Awards to recognize influencers & brands for high performance on social media 3. First to…

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Domino's dTopSecret

Domino’s Pizza – #dTopSecret

Award: Nominated for Top 5 Best Digital Communication Strategy, Marketing-Interactive APAC PR Awards 2016 (Awarded by Marketing-Interactive) #dTopSecret is a digital campaign executed by SocialGrooves in partnership with both PR & Marketing departments of Dominos Pizza Malaysia, with intentions to: Expose consumers to the newly redesigned, user-friendly Dominos website (PR) 2. Drive usage of the…

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Maybank Go Ahead Challenge

Maybank – GO Ahead Challenge

Maybank GO Ahead Challenge is an international CEO challenge, welcoming students from all over the globe to compete in a series of challenges. The aim of the challenge is designed to : 1. Challenge their intellect and enhance creativity. 2. Test their endurance. Winners of the Maybank GO Ahead Challenge will be offered a spot…

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