The Passionately YOU Cervical & Breast Cancer Awareness Campaign is a voluntary collaboration between Assunta Hospital, Asia Assistance, Jaya One and PJ Live Arts founded to encourage the community to support the cause for cervical & breast cancer awareness and early detection. It also helps raise funds for the Community Treatment Program at Assunta Hospital that provides aid to cancer patients from the low income group.
It started out as Passionately Pink Breast Cancer Awareness Campaign mainly targeted at females aged 25 years old and above to encourage awareness and detection. In 2009, cervical cancer was added to the campaign cause.
Don’t Duck It is a social media campaign under Passionately You that aims to help further our reach to the public using social media in various forms and ideas, sharing various on-ground awareness events and activities as well as hoping to create a viral effect in order to draw more attention towards our cause and to share knowledge on early detection and prevention of breast and cervical cancer.
In this campaign, RM93,082.20 was raised for Assunta Foundation, reaching out to 54,801 people through Facebook, Twitter and Pledges.