Habib Jewels – Rantaian Kasih

  • Habib Jewels Event

Campaign Description

Habib Jewels engaged SocialGrooves in 2017 for a campaign in recognizing the significance of Aidilfitri, in efforts to:
1. Improve a greater reach to young Malaysians
2. To enforce the presence of Habib Jewels brand
3. To be the leader among industry players on all digital platforms

#RantaianKasih faced two challenges for this campaign:

1. Having only one television commercial, #RantaianKasih is in dire need for social media presence
2. Looking for influencers to share about their family traditions – passing down heirlooms or gifts of love to the elderly

Strategy & Execution
We worked together with several established digital media portals, as well as some blogs to showcase product information and:

1. Placed banners and stories on social media and websites
2. Developed a custom-built microsite
3. Encourage participation from readers in return of discount vouchers valid at any Habib Jewel store

Views/Reach: 15 million Reach across 4 social media platforms, social media influencers, and its microsite.

Habib Jewels also gained an additional 6,000 new likes on Facebook and 1,000+ followers on Instagram.

Campaign Details

Client: Habib Jewels

Tags: Content Creation, Creative Strategy, Digital PR, Influencer Marketing

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