Archive for: January, 2022

Companies That Successfully Turned Their Businesses Around by Going Digital

The past decade has brought with it an immense amount of changes within the commercial landscape. With the vast uptake of technological advancements as well as major overhauls due to the recent Covid-19 pandemic, consumer behaviour, mindsets and expectations have seen major shifts.  One of these major shifts is that today’s consumers tend to seek…

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Conversational Marketing: What Is It & Why Will It Be The Next Big Thing?

Direct marketing has been the central focus of most companies for a while, and involves heavily packaged, one-way communication with the aim of providing customers with as much information about the brands’ offerings as possible in hopes that they’ll take the bait.  However, with the globalisation and digitalisation of commerce over the past decade, customer…

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Trends To Watch Out For In 2022

An ancient Greek philosopher named Heraclitus once said: “change is the only constant.” His statement definitely holds true, and never more so than now.  In the past two years, constant upheaval has been a running theme with the overhaul of the economy due to the Covid-19 pandemic, with many businesses struggling to adapt in order…

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