BERNAMA: ASEAN can be a force to be reckoned with in the digital economy, says Christopher Tock.
Our CEO of Digitally.Asia Group, Christopher Tock, recently shared his insights on BERNAMA where he goes in-depth about the growth of the digital economy in ASEAN countries as well as the fast-growing trust amongst Malaysian consumers towards online transactions.
We have gathered some highlights from the feature:
“Most definitely, ASEAN countries are well-placed to accelerate the growth of the digital economy,” Chris told Bernama in an exclusive interview.
When asked about the growth momentum of the digital economy in Malaysia
Chris commented, the growth momentum of the digital economy in Malaysia since the first Movement Control Order (MCO) to contain COVID-19 started in March 2020, Malaysia saw a compounded growth of 53 per cent of online shoppers – according to a recent study on market research by Vodus.
“That alone forces the market to shift their marketing and advertising online, investing in the inevitable e-commerce, whether they would like it or not.”
Read on further: https://www.bernama.com/en/world/news.php?id=1922252
If you’re looking to discuss an ASEAN level strategy that we have previously done for well-known brands such as Lenovo and Alibaba, reach out to us at: https://www.socialgrooves.com/#contact
This feature was further shared on The Star and The Vibes.